Work

Tamar Gin, a Luxembourg gin house, teamed up with the artist Sumo for a collector's edition limited to 250 signed and numbered barrels. The launch took the form of a private opening at Gallery 1:1, Sumo's official gallery: a select evening between art and tasting.

I arrived before the guests to capture the space and the pieces in their purest state, then immersed myself in the evening. The aim: to convey the atmosphere of an exclusive opening, alternating moments of conviviality with product shots of the Tamar x Sumo limited edition.

Delivered: 3 videos for social media — a mood video, a video focused on the limited edition and a longer recap of the evening.

Enza Fine Lunetterie unveiled its collaboration with the artist Sumo: a collection of frames dressed in his graphic universe. For the occasion, the boutique was transformed for one evening, with a bar run by Tamar Gin.

The brief was to capture the energy of the event above all. I filmed the atmosphere, the conversations and the smiles, letting the colourful frames blend naturally into the picture: glasses worn and lived in, rather than set out in a display case.

Delivered: 3 vertical (9:16) videos for social media.

Les Favorites by Carine Michel creates handcrafted jewellery set with precious stones and baroque pearls, designed by Carine Michel and made by hand in Thailand. The brand brings its clients together at invitation-only private sales. For this edition, it invited Gérard Szele, founder of the restaurant Le Fin Gourmand — an institution of Luxembourg gastronomy since 1988 — and twice winner of the Chef's Cup Luxembourg. For the occasion, the chef created bites with Thai flavours, echoing the origin of the pieces.

Two crafts brought together for one private sale: the hand that shapes the jewel and the chef who elevates the produce. I filmed the pieces up close, worn and tried on, weaving them in with the chef's gestures and the moments shared between guests. A sober, elegant art direction, to convey the intimacy of a sale reserved for a few.

Delivered: 1 vertical (9:16) reel of about 30 seconds for Instagram.

A Tavola, a traditional Italian restaurant, was opening its doors and wanted to make itself known on Instagram from day one.

Three complementary angles to tell the restaurant's story: the place, the event, then the craft. Behind the scenes in the kitchen, notably around the Anellini alla Pecorara, each dish is presented with the care given to an exceptional product.

Delivered: 3 vertical videos for Instagram — the dining room, the opening announcement and behind the scenes in the kitchen.