Tamar Gin — Tamar x Sumo, Barrel Launch

Tamar Gin, a Luxembourg gin house, teamed up with the artist Sumo for a collector's edition limited to 250 signed and numbered barrels. The launch took the form of a private opening at Gallery 1:1, Sumo's official gallery: a select evening between art and tasting.

I arrived before the guests to capture the space and the pieces in their purest state, then immersed myself in the evening. The aim: to convey the atmosphere of an exclusive opening, alternating moments of conviviality with product shots of the Tamar x Sumo limited edition.

Delivered: 3 videos for social media — a mood video, a video focused on the limited edition and a longer recap of the evening.

The Tamar x Sumo launch opening in stills: the collector barrels painted by the artist, his works on the gallery walls, the details of the evening.